Hyun Bin and Son Ye Jin

TRENDS
Hyun Bin and Son Ye Jin
Hyun Bin and Son Ye Jin

Hyun Bin and Son Ye Jin: Hyun Bin and Son Ye Jin, the leader of Crash Landing On You, were officially confirmed by the Korean news outlet Dispatch earlier this year. Their on-screen chemistry was unmistakable after being co-starred in The Negotiation hit film in 2018. On Netflix’s Crash Landing On You, the world fell in love with its characters in 2019. Playing the role of a star-crossed lover North Korean Captain Ri Jeong Hyeok and South Korean CEO and heiress Yoon Se Ri, Hyun Bin, and Son Ye Jin had more viewers around the world after each episode. The popularity of both actors rose thanks to their star power and the fascinating concept of the show.

Hyun Bin and Son Ye Jin
Hyun Bin and Son Ye Jin

The ‘Inevitable’ campaign is part of Hyun Bin’s earlier partnership with the brand. Having joined the telecommunications family in early 2020, Hyun Bin has become a household name in many countries across Asia, apparently overnight.

Hyun Bin and Son Ye Jin

Since his breakthrough role in the 2005 drama, My Name is Kim Sam Soon, he has been known to be one of South Korea’s most successful actors. Since Hyun Bin signed with Smart, the telecommunications company has continued to become synonymous with K-culture in the country, adding Son Ye Jin, Park Seo Joon, and BTS to their list of ambassadors.

Hyun Bin and Son Ye Jin
Hyun Bin and Son Ye Jin

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